Where Good Ideas Come from : The Natural History of Innovation (1594485380-where-good-ideas-come-from-the-natural-history-of-innovation.)

A fascinating deep dive on innovation from the New York Times bestselling author of How We Got To Now and Farsighted The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.

Product details

• Format Paperback | 352 pages
• Dimensions 137 x 208 x 25mm | 340g
• Publication date 04 Oct 2011
• Publisher Penguin Putnam Inc
• Imprint Riverhead Books,U.S.
• Publication City/Country New York, United States
• Language English
• Edition Statement Reprint
• Illustrations note Illustrations, unspecified
• ISBN10 1594485380
• ISBN13 9781594485381
• Bestsellers rank 56,479

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