Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.
Product details
- Paperback | 213 pages
- 155 x 235 x 12.45mm | 361g
- 13 Oct 2010
- Springer London Ltd
- England, United Kingdom
- English
- Softcover reprint of hardcover 1st ed. 2007
- 89 Tables, black and white; 60 Illustrations, black and white; XVIII, 213 p. 60 illus.
- 1849966885
- 9781849966887
Download Value Driven Product Planning and Systems Engineering (9781849966887).pdf, available at lakesuperiorcards.com for free.
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