Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
Product details
- Paperback | 320 pages
- 165 x 231 x 13mm | 413g
- 29 Nov 2007
- McGraw-Hill Education - Europe
- MCGRAW-HILL Professional
- Boston, MA, United States
- English
- 7th edition
- 30 Illustrations, unspecified
- 0073529842
- 9780073529844
- 1,093,145
Download Analysis for Marketing Planning (9780073529844).pdf, available at lakesuperiorcards.com for free.
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